Location: Nuremberg, Germany Company Name: Bosch-Group, the Automotive Electronics Division
Company Description: The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 285,000 associates generated sales of 47.3 billion euros in fiscal 2010. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent 3.8 billion euros for research and development in 2010, and applied for over 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial. Within the Bosch-Group, the Automotive Electronics Division with its headquarters located in Reutlingen near Stuttgart develops, produces and sells microelectronic products for automotive applications. Further core competencies are systems integration and application engineering for the vehicle.
•Elaboration of a Market Entry Strategy for String Inverter on the US Market
•The Inverter line has just launched in Germany/Europe, and Bosch is working on the adaptation of the inverter product for the US market, planning the US market entry/launch in the early 2016 timeframe.
•Review German/European Strategy, identify success factors, and create US market entry strategy for our BPT-S product line
•Target Markets/Regions, Target Installer/Distributor channels
•Voice of Customer/Survey, Go to Market Strategy (communication, methods, etc)
**Students must be available during the following time periods**
Travel Dates to Germany: January 13-19, 2015 (exact dates TBD soon)
Number of students on team: 3
Project Application and Interview Requirements:
- Students must apply and interview as team
- Each student on team must submit an individual on-line application
- Electronic resume must be uploaded as part of application